Brat Summer! Love it, hate it, look hot when ur bumping it- whatever your poison, brat summer took over like thighs to a leather sofa during British Summer Time.
Brat (coined after Charli XCX's latest album) was crowned Collins word of the year. Charles XCX really did a number on us and became brat of the year after a career of scaling the walls of greatness and for thinking that this was was big inGermanywhatthefuckahhhh.
Like the rise of any good trend, brat summer was over as soon as it began. The true essence of bratation, is being brat without EVER saying I’m brat. I think therefore I am (not). I do however, enjoy how the world’s embrace for brat has normalised pseudobrat behaviors ie; being hideously late to everything and anything, using your mouth as your drinking vessel to mix drinks in on a night out, and raw dogging a couple of lint encrusted Extra gums (cool breeze only) in the pocket of your jeans bc you’ll never buy your own tub. I like that. What I don’t like is actively doing ratty things just so u can say ‘it’s brat summer’ afterwards. Losing the charm babes. Myself and a friend once discovered a member of staff had left the bar's vault door open. The dungeon held all the good stuff; your Moets, your Cirocs, your Pinots, your VKs and what have you. We strolled in and each of us brazenly popped a bottle of prosexual (Prosecco) into our bags (big slouchy bags because it’s brat summer and little tiny tingy bags jusy won’t accommodate the props needed to be a brat!) steal from the rich, eat the rich, give to the poor !
this was brat for two reasons:
A felonious crime of passion involving a trashy, post-ironic alcohol of choice (the more on the nose alcohol, the better ie, prosexxy, Chardonnay, Lambrini)
We became the life and soul when we popped open our bottles on the dance floor
It was very anti-brat however, when my friend announced ‘it’s brat summer!’ after our petty theft had been committed. being self-aware is hot but checking your brat privellge is not bratty. it's brattish. difference.
Appaz the brat way of life comes after its predecessor trend of the clean girl aesthetic; a trend glamorising minimalism, sleekness, slick hair, quiet luxury, and all round having your sugar honey iced tea together. Meanwhile brat is cheap, easy and messy. Come as you are ; unwashed hair, last night's makeup, 3 hours of sleep and a carefree, messy nature to your name! According to founding father Charli, brat is a bold and brazen party girly who says dumb things, parties through the mess that is her life, wears a strappy top, no bra and loves herself unapologetically (but is probs on the cusp of an existential 24sev). Yes, aka, means whatever you want it to be.
bratz inc: kamala harris
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