if i know anything
and i know things
(i got a 4 in GCSE maths and can recite the whole cast, crew and runners of X Factor 2009)
and something else i know to be true, is that 2024 was the year of the REBRAND
Addison Rae
this looks like signage on the front of an off- license |
i'm ashamed to say this but in the name of pride, I missed out of 2 months of unbridled earjoyment. i refused to listen to Addison Rae's 'diet pepsi' because i was prideful and probably hated myself and so deprived myself of good things and happiness aka addison rae's silly music career.
i felt bemused and envious of her new found pop princess status (when i've been asking the pop princesses to save me a seat for the last decade), the extremely Lana Del Rey inspired lyrics and the newfound appreciation of diet pepsi (when the sheep and goat amongst our population always vehemently swore they would die on the hill of Coke). As far as I was concerened, Addi was the TikTok girl who dug her acrylics into fame but found the nail adhesive always became unstuck. But music! well many have tried it: Kim K, Melissa Gorga, and unshakably Katie Price. so yes many have tried, and many have failed (Katie Price u are exempt from this xx) But Addison Rae drank the elixir of PR genius. It's like a J20 but much more delicious and rich in marketing probiotics. After some crazy stabs at the acting world, and an obligatory energy drink collab, she finally did it! Addison commited to the rebrand with a very annoyingly good song. stupid good song that makes me wait in nail biting anticipation for the sensational key change. and then she chucked another great song at us, Aquamarine. She let Tik Tok die so that we may live. A collab with Brat of the year Charli XCX helped to put her on the radar. it all adds up. makes u think. god bless our prozzyident.
JoJo Siwa
like most things you can find in your local Wetherspoons, Jojo Siwa's rebrand is not great, but, it is iconic. it's a bit weird and a bit.. well, a bit shit really, but after a few Greene King Abbot Ales, you start to warm to it. You view it with the same sympathy-drenched affection and fondness as you do when u see the Spoons regular on his lonesome, at his usual table triple parked with with his usual army of Stellas. JoJo was keen to assert herself as a gay icon popstar, worlds away from her Claire's Accessories range of bows, Dance Moms child star, North West party entertainer, adult baby vibe.
But in a way that Addison Rae has been able to rebrand herself with a fun, camp but sexy self-awareness, JoJo has just gotten too self, and not enough aware. I do think a successful rebrand relies on being able to take the piss of your cringe past, whilst firmly adopting a new image and sound that still feels authentic. Jojo barely takes the piss out of her bow-clad self, and her new style is just a level up from her previous brand. in a different font. like if Kidzania rebranded into Teen/YoungAdultZania.
When Jojo released her journey of a song, 'Karma', she unfortunately said that she invented a new genre of music: gay pop. a) that's like saying u invented air: it's been around for yonks, it's begotten not made etc etc b)and at least make a song that's physically impossible to not dance to!! (unfortunately, it sounds like a bootleg Cascada circa 2008, but not in a good way). Jojo was also under fire for stealing another artist's song. And the bootlegXtreme Kiss outfit just looks like a variation on the Dance Moms fits she would have worn as a wee child star. still, it's iconish.
Russell Brand (TBC this one)
Big Brother's Big Mouth host, reformed sex and drug addict, stand up comic, conspiracy theorist to name a few. Yes, all sound like Uni Sport Night themes, yet they are just a few of the many personality traits/ Brand has been over the course of his 49 years. Then last year, Channel 4 Dispatches shone the light of Brand's alleged rape, sexual assualt and emotional abuse from at least 4 different women. Whilst firmly denying these allegations, Brand adopted yet another new personality trait: Christianity. Although he appears to still be a mad conspiracy theorist and was seen flogging a £188 'magic amulet' on his TikTok that protects him from evil Wifi signals, evil energies and lethal signals from Airports and Wifi? Slay mumma.
So a Christian and a Crystal girly? A bit of a shitmix, dirty pint, Kings Cup realness. Having been baptised in the River Thames this April, by fellow Christian pal Bear Grylls, Brand has said that his journey to Christ is a chance to die and be reborn again. In light of the recent allegations made aginst Brand, many are dubious about the sincerity and the timing of this sudden call to faith.. but let's hope and pray that God is working on Russell and that Russell is all ears to what Jesus has for him.
because
Christian Russell Brand sounds like one of those couples costumes that are always crude as tits and in awful taste. The guy would be dressed as a priest and the girl would resemble an erotic Transformer, decked out in all 25 Days of her Love Honey Advent Calendar stuck to various parts of her body.